MDM & PIMEnterWorks:
one trusted record for every data domain
Novacon and PreciselyPrecisely partner since 2016
15 years of hands-on experience with Precisely Automate, which EnterWorks uses for SAP onboarding workflows.
What it isA data hub for all your master data
EnterWorks is Precisely’s multi-domain master data management (MDM) platform, with product information management (PIM) and digital asset management (DAM) built in.
It brings data together from any source, applies validation, matching, merging and survivorship rules, and produces one trusted record for each customer, supplier, product and location. Business teams configure the domains, attributes and rules themselves. Mastered data and content are then published to ERP, eCommerce, print, partners and AI tools.
EnterWorks puts the data at the centre. For the business process around the data, such as requests, approvals and SAP posting, it works together with Automate Evolve.
Product facts
- Vendor: Precisely
- Type: Multi-domain MDM, PIM and DAM in one platform
- Domains: Product, customer, supplier, location, asset and custom domains
- Connects to: Any database, internal or external system, spreadsheet, document and third-party data service, as source and as target
- SAP: SAP-certified connector for material, supplier and customer data; form-based Automate Evolve workflows for SAP onboarding
- Data model: Open and configurable: domains, attributes and rules
- AI: AI-assisted translation, descriptions, image data extraction, auto-classification; MCP support
- Deployment: On-premises or in your own cloud environment (Windows Server, Microsoft SQL Server)
- Licence: Subscription
The problem it solvesMany versions of the same data
- Master data is scattered across applications and spreadsheets.
- The same customer, product or supplier exists in several versions.
- Formats and definitions differ, and nobody owns the data.
- Product information differs from channel to channel.
- Updating one product across every platform takes days.
Our solutionMaster Data Management
Need the request and approval process around SAP master data? That is Automate Evolve.
What it is forMDM, PIM and DAM on one platform
Master data management
Validation, matching, merging and survivorship rules turn data from any source into one trusted record per customer, supplier, product or location.
Product information management
Configurable taxonomies for large, complex catalogues; on-brand product content published to digital, print, in-store and marketplace channels.
Digital asset management
Images, videos and documents stored next to the structured data they belong to, and linked to products, brands or items.
The core data domains EnterWorks manages, around one shared master data cycle.Click the diagram to enlarge it.
Data domains
- Product
- Customer
- Supplier (vendor)
- Location
- Asset
- Material (SAP)
- Custom domains
Typical uses
- Onboarding partners and suppliers through a vendor portal
- Launching products and campaigns faster
- Onboarding SAP master data with quality rules applied at entry
- Publishing product content to every channel
- Validating and enriching master addresses
- Preparing trusted, AI-ready data
Key featuresSix capabilities of a trusted data hub
MasteringGolden record
One trusted record from many sources.
- Validation, matching and merging
- Survivorship rules
- Configured by business teams, without IT
RelationshipsCross-domain intelligence
See related data together.
- Products linked to customers, suppliers and locations
- Configurable product taxonomies
- Domains added as needs change
QualityData quality at entry
Stop bad data where it enters.
- Quality rules at the point of entry
- Address validation and enrichment with Geo Addressing
- Vendor Portal for suppliers to create and enrich data
WorkflowWorkflow and stewardship
Keep every record moving.
- Built-in workflow automation
- Stewardship, audit trails and policies
- Form-based Automate Evolve workflows for SAP onboarding
ContentDigital asset management
Assets next to the data.
- Images, videos and product content
- Linked to products, brands and items
- Published with the product record
SyndicationSyndication and integration
Every channel in the format it expects.
- Digital, print, in-store and marketplaces
- SAP-certified connector for SAP master data
- Open, flexible data model for your tech stack
How it worksFrom any source
to every channel
1 · Ingest
Data comes in from databases, ERP, CRM, PLM, partners, data lakes and files.
2 · Validate
Quality rules and reference data check every record at entry.
3 · Consolidate
Matching, merging and survivorship build one golden record.
4 · Enhance
Records are enriched with attributes, content, assets and external data.
5 · Approve
Workflow routes changes to data stewards and approvers.
6 · Syndicate
Mastered data is published to ERP, eCommerce, partners, reports and AI.
EnterWorks sits between your source systems and your outputs, and connects to the Precisely Data Integrity Suite for governance, quality, addressing and enrichment services. Automate Evolve can add the process layer on top: forms, approvals and SAP posting.
From left to right: data sources, the six-step EnterWorks cycle and data targets. Cross-domain intelligence and centralised governance span the whole hub.Click the diagram to enlarge it.
EnterWorks and Automate EvolveData at the centre, process at the centre
EnterWorks masters the data across domains. Automate Evolve manages the process around it: who requests, who approves and how the data reaches SAP. Which one connects to SAP depends on the use case; both approaches are used.
Master dataEnterWorks
- Golden record management with match and merge
- Relationships between product, material, supplier, customer, location and asset data
- Data modelling, hierarchy and taxonomy management
- Data enrichment and syndication
- Digital asset management
Business processAutomate Evolve
- Simplified SAP master and transactional data processes
- SAP data managed in bulk with Excel
- Data collection from several users, with conditional routing for review and approval
- Data stored in separate locations, handled in one form
- SAP data validation and data governance rules
EnterWorks masters the data, Automate Evolve runs the business process around it, and both exchange data with SAP and other systems through connectors and APIs. The key on the right separates integrated user experience options from data exchange options.Click the diagram to enlarge it.
EnterWorks and the Data Integrity SuiteTwo products, stronger together
EnterWorks and the Precisely Data Integrity Suite are separate products with different strengths. EnterWorks runs on-premises or in your own cloud environment; the Data Integrity Suite is delivered as SaaS. Connected, they cover the whole path: EnterWorks masters and publishes the data, the Data Integrity Suite governs, verifies and enriches it.
Source systems feed the EnterWorks MDM cycle, mastered data flows to the outputs, and the Data Integrity Suite services connect to the hub from below.Click the diagram to enlarge it.
EnterWorksMaster data hub
- Multi-domain mastering and golden records
- Product information and taxonomies
- Digital asset management
- Workflow and stewardship for master data
- Syndication to every channel
- On-premises or in your own cloud environment
Data Integrity SuiteData integrity services
- Data Governance: meaning, policies and lineage of your data
- Data Quality and Data Observability
- Geo Addressing and Spatial Analytics
- Data Enrichment from hundreds of curated datasets
- Data Integration pipelines
- Delivered as SaaS, modular: start with one service
What the connection adds
Business meaning
Catalogue master data as business assets and link it to shared definitions, policies, metrics and business goals.
Verified addresses
Validate, standardise and enrich master addresses with Geo Addressing.
Richer records
Add context to master data records from curated datasets linked by PreciselyID.
AI asset descriptions
Automate the descriptions of assets with AI.
AI-readyAI on trusted master data
AI content assistance
AI-assisted translation, product description generation, data extraction from images and auto-classification.
MCP support
Search and retrieve master data with natural-language prompts in AI tools such as Claude and ChatGPT.
AI-ready data
Mastered, governed data is syndicated to analytics and agentic AI initiatives in the format each one expects.
GovernanceTrusted data, clear ownership
Stewardship built in
Data stewards, audit trails and policies are part of the platform, so every change is traceable.
Linked to data governance
Master data can be catalogued as business assets and linked to shared definitions, policies and metrics in Precisely Data Governance.
Quality at the point of entry
Quality rules check every record when it enters the hub, before it reaches ERP, eCommerce or partners.
How we can helpWhere Novacon comes in
We work with Precisely products and help you decide how master data, processes and SAP fit together.
Consulting & Assessment
We assess your master data processes and help decide where an MDM or PIM platform pays off.
SAP & non-SAP Data Migration
We extract, cleanse and load master data between SAP and other systems.
S/4HANA Transformation Support
Clean, governed master data is one of the foundations of a successful move to SAP S/4HANA.
Frequently asked questionsQuestions we hear most often
What is the difference between MDM and PIM in EnterWorks?
Master data management builds one trusted record for customers, suppliers, products and locations. Product information management enriches product data and content and publishes it to channels. EnterWorks does both on one platform.
What is the difference between EnterWorks and Automate Evolve?
EnterWorks puts the data at the centre: it masters and governs data across domains. Automate Evolve puts the process at the centre: forms, approvals and SAP posting. Together they cover master data and the process around it.
How does EnterWorks connect to SAP?
It depends on the use case. EnterWorks has an SAP-certified connector for material, supplier and customer data, and form-based Automate Evolve workflows can handle SAP onboarding. Both approaches are used.
Can EnterWorks run in the cloud?
Yes. EnterWorks runs on-premises or in your own cloud environment, on Windows Server with Microsoft SQL Server, with a subscription licence.
Let us look at your master data domains together.
ContactTalk to an expert
Tell us which SAP process or product you are looking at. One of our consultants will get back to you.
- We read your message and pass it to the consultant who knows the topic.
- We contact you to agree on a short call.
- If you wish, we show a demo on a process like yours.
Prefer to write directly?
info@novacon.hu
NOVACON ZRT.Headquarters
Hungary
INTERNATIONAL FOOTPRINTProjects in Europe
NOVACON ZRT.Headquarters
Hungary
INTERNATIONAL FOOTPRINTProjects in Europe
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Copyright 2026 Novacon Zrt. All rights reserved!